The 10 questions every product founder chasing £10k months should answer before hiring an agency to solve their sales problems "quicker."

You're doing everything you've been told to do. Visible, consistent, working incredibly hard. But something isn't clicking.

Before you sign another ad agency retainer, answer these 10 questions honestly. No one's watching.

In 2 minutes, find out exactly where you stand.

  • Find out if your foundations are actually agency ready
  • Identify the gaps quietly costing you money
  • Know exactly what to fix before you spend another penny

Get your personalised result immediately.

Is your marketing working for you?

1 / 5

Do you know what each of your marketing channels is actually delivering in terms of sales?

Social, ads, email, PR, etc. This shouldn’t be a feeling or a guess. You need actual numbers that tell you what's working and what's quietly draining your budget.

 

2 / 5

Do you know exactly where your sales are coming from and which channel is your most sustainable source of revenue?

Online, events, pop ups, wholesale etc knowing where your sales come from is only half the picture. Knowing which ones will still be working for you in 12 months is what matters.

 

3 / 5

Are your current marketing resources all working from the same plan?

Cast your mind back to last week. How many times did someone ask you what to post, what the plan is, or what to focus on next? If the answer is more than once, the plan isn't clear enough.

4 / 5

Do you have a clear brief for every person or resource currently working on your marketing?

If they're filling in the gaps themselves, an agency will do the same, at five times the cost.

5 / 5

Do you have a marketing budget that you actively manage and track against results?

Not a rough number in your head. An actual budget, broken down by channel, tracked against what it's delivering.

Your score is

The average score is 40%

0%

Brands I have worked with since 2021...

About Kyllie 

Ex-Elle Magazine. Ex-global agency. Fully recovered corporate girl who chose chaos, clients and the thrill of an order notification instead.

I'm Kyllie Knight, Marketing Strategist for product founders who are done guessing why their marketing isn't working.

I've spent 10+ years building beautiful brands through my creative agency Knighted Branding, and now through Kyllie Knight Consulting I work directly with founder-led product businesses to build the strategy that makes everything finally work together.

South African. UK based. Obsessed with beautiful products, self-help books I absolutely did not need, and a cold glass of rosé in the sun.

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