THE

MINI EDIT

The 8 week, 1:1 audit and edit that gives ambitious product-based founders complete clarity on what's working, what isn't, and exactly what to do next.

For wildly ambitious product based founders who are done guessing and ready to know, for certain, what's actually moving their business forward.

Secure your edit

It's Monday morning,

and you're doing the maths again.

You're checking the ad spend against last week's sales. Refreshing the Shopify dashboard like it might say something different this time. Wondering if the influencer post that flopped was a fluke, or a sign.You know you're doing the things. Posting. Emailing. Running ads.

Outsourcing at least one channel to someone who promised results. But none of it feels like it's adding up to anything cohesive, and you're starting to quietly suspect the problem isn't effort. It's direction.

Babe, right now you've got two choices:

Carry on throwing time and budget at whatever feels urgent that week.

Sign another retainer and hope this agency is the one that finally gets it.

Keep telling yourself you'll figure out the strategy "once things calm down." (They won't.)

Or get a full, honest audit of everything you're doing right now, from someone who has no reason to keep you paying for things that aren't working.

Find out exactly what's working, what's wasted and what to do about both, in eight weeks flat.

That's The Mini Edit.

Eight weeks. One clear picture of your business.
A plan you can actually act on, whatever you decide to do with it next.

Sign Me Up

What’s inside the program:

Four stages, eight weeks.
One clear picture of where you actually stand.

Phase 1: The Audit

Figure out what is actually working and what isn't, so that you can confidently spend money on marketing instead of quietly resenting it.

A full strategy presented to you where you get the full picture, delivered straight, no fluff, so you finally know what's actually working.

Cut, keep and optimise decisions confirmed and resources realigned, so your time and budget stop leaking into things that don't move the needle.

Your full edit is delivered and clear next steps are given, so you leave knowing exactly what to do and why.

Once the Mini Edit is complete, if you feel that you would like to shift to the full Founder Edit, you are welcome to do that. (Don't worry your Mini Edit Payment will be taken from the Founder Edit payment)

The Mini Edit IS right for you if:

  • You're generating £3-6k a month and outsourcing at least one marketing channel.
  • You're visible, active and doing all the things, but not seeing cohesive results.
  • You want a straight answer on what's working, what isn't, and what to do next.
  • You're ready to make decisions with data instead of guesswork.

The Founder Edit IS NOT right for you if:

  • You're under £2k a month, not yet active on social or without an ecom website (you're not ready yet, but you will be).
  • You're already generating consistent £10k+ months with a strategy in place.

The bells & whistles of what's included…

  • Full business and marketing audit.
  • 4 x 60 minute strategy calls, to deliver findings and next steps.
  • A complete edit of your current resources, tools and tactics.
  • Clear direction on exactly what to cut, keep and optimise.
  • WhatsApp support between sessions (Mon-Thu, business hours).

Take your audit and run with it, or bring me in for the next chapter. If The Mini Edit shows there's a bigger plan worth building, it rolls straight into The Founder Edit, using everything we uncover here as the starting point.

Investment: £1,111 paid in full.

You didn't start this business to keep guessing. You started it because you saw something worth building, and you're done throwing money at marketing that might work, hoping it sticks.

Imagine if 8 weeks from now you knew, with total confidence, exactly what to cut, exactly what to keep, and exactly what's next. No more retainers signed on a hope. No more scrolling competitor accounts wondering what they know that you don't.

You might be thinking the next agency, the next ad spend, the next influencer campaign is the smarter move right now.

But what if it isn't?

That's more money down the drain with nothing to show for it, and you're back at square one.

The Mini Edit gives you the clarity to make your next move with confidence, whatever that move turns out to be.

It’s your choice babe.

But ask yourself where you want to be in 8 weeks. Still guessing, or finally clear?

If it's the second one,
The Mini Edit is for you.

Secure Your Edit

Ex-Elle Magazine. Ex-global agency. Fully recovered corporate girl who chose chaos, clients and the thrill of an order notification instead.

I'm Kyllie Knight, a Marketing Strategist who has spent a decade building lustworthy brands.

In 2015 I founded Knighted Branding in South Africa, a creative agency I've since scaled into a six figure, globally recognised business with clients across the UK, US and South Africa and a team of six.

Our clients have been featured in Vogue and Glamour, and our products have landed in the hands of celebrities.

Kyllie Knight Consulting was born from a gap I kept seeing firsthand, and if I'm being honest, one I contributed to in my agency days. Ambitious product founders were throwing money at agencies before the strategic foundations were in place to make any of it work. So I built something different.

South African. Surrey based. Proud mum to Charlotte (8) and Eddy (5), and wife to Tom. I've built this business intentionally around the life I want to live. The kind where hard work creates real opportunity for my kids, but where I still get to be the one picking them up from school every day. For me, that's not a compromise. That's the whole point.

When I'm not in strategy mode, you'll find me with a glass of champagne in hand, planning the next trip or coming up with a reason to throw a social event. A lover of life, a natural leader and someone with very big plans. Proof that ambition and presence aren't mutually exclusive.

You really can have both.

K x